Effective Date: 30 April 2025
At Automatic Motor School (“we”, “our”, or “us”), we are committed to safeguarding your privacy and protecting your personal data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This Privacy Policy explains how we collect, use, store, and share your personal information when you interact with our website www.automaticmotorschool.co.uk (the “Website”) or our driving school services (the “Service”). It also outlines your rights under applicable data protection laws.
1. Who We Are
Automatic Motor School is a UK-based business offering driving tuition services. Our contact details are:
Email: info@automaticmotorschool.co.uk
Website: www.automaticmotorschool.co.uk
2. Definitions
Personal Data: Any information relating to an identifiable individual (e.g., name, email address, phone number).
Usage Data: Data automatically collected from your interaction with our Website (e.g., IP address, browser type).
Cookies: Small data files stored on your device to improve your browsing experience.
Data Controller: Automatic Motor School, as the organisation that determines how and why your personal data is processed.
3. What Data We Collect
We may collect the following categories of personal information:
Personal Data You Provide
- Full name
- Email address
- Telephone number
- Address (optional, where relevant to lesson arrangements)
Automatically Collected Data (Usage Data)
- IP address
- Device type and browser information
- Pages visited on our Website
- Date and time of your visit
- Time spent on each page
- Referral URLs
4. How We Use Your Data
We process your data for the following lawful purposes:
- To provide and manage your booking or enquiries
- To respond to your questions or feedback
- To send updates, service notices, or important safety communications
- To improve our Website and understand how visitors interact with it
- To comply with legal obligations
- With your consent, to send promotional offers or service information
You can withdraw consent for marketing at any time by contacting us or using the unsubscribe link in our communications.
5. Legal Basis for Processing
We rely on one or more of the following legal grounds under the UK GDPR:
- Your consent (Art. 6(1)(a))
- Performance of a contract (Art. 6(1)(b))
- Legal obligations (Art. 6(1)(c))
- Legitimate interests (Art. 6(1)(f)) – e.g., business operations and analytics
6. Cookies and Tracking Technologies
Our Website uses cookies to enhance functionality and user experience. These may include:
- Essential cookies: Necessary for website performance
- Analytics cookies: Help us understand how visitors use our Website
- Functionality cookies: Remember your preferences
You can manage your cookie preferences through your browser settings. See our Cookies Policy for full details.
7. Who We Share Your Data With
We may share your personal data with:
- Service providers: e.g., website hosting, analytics tools
- Regulatory bodies: if required by law or legal obligation
- Business successors: if ownership of the business changes
- Third-party platforms: only where required for booking and communication, with safeguards in place
We do not sell or rent your personal data to any third party.
8. Data Transfers
Your data is stored and processed in the United Kingdom. If we ever transfer your data outside the UK or EEA, we will ensure adequate protection through standard contractual clauses or equivalent legal safeguards.
9. Data Retention
We retain your data only as long as necessary for the purpose it was collected, or as required by law. For example:
- Booking records: up to 6 years (legal/accounting requirements)
- Contact form submissions: 12 months
- Cookie data: per settings in your browser and our policy
10. Your Data Protection Rights
Under the UK GDPR, you have the right to:
- Access your personal data
- Rectify inaccurate or incomplete data
- Erase your data (“right to be forgotten”)
- Restrict or object to certain processing
- Data portability (where applicable)
- Withdraw consent at any time
- Lodge a complaint with the UK Information Commissioner’s Office (ICO)
To exercise any of these rights, contact us at: info@automaticmotorschool.co.uk
11. Data Security
We take appropriate technical and organisational measures to protect your data against unauthorised access, misuse, or loss. However, no method of internet transmission is entirely secure, and we cannot guarantee absolute security.
12. Children’s Privacy
Our services are not directed to individuals under 13. We do not knowingly collect data from children. If you believe a child has provided us with personal data, please contact us so we can delete it.
13. External Links
Our Website may link to third-party websites. We are not responsible for the privacy practices of those websites. Please review their privacy policies separately.
14. Changes to This Privacy Policy
We may update this policy from time to time. The latest version will always be available at www.automaticmotorschool.co.uk/privacy-policy. We may notify you of material changes via email or on our Website.
15. Contact Us
For questions, concerns, or to exercise your rights, please contact:
Email: info@automaticmotorschool.co.uk